Collab Creative

Blunt x Mister Mort

Description

Cut from Character: A Campaign Shaped by Style, craft, and a New York Attitude

From concept and collaboration, to creation and execution; every aspect of this project was led by CD. After finding the perfect personality and fit in Mr. Mort, someone who oozes creativity and style, it was up to us to create something entirely unique. Starting with inspiration from a vintage patchwork jacket, we were able to create a campaign for Blunt that feels like the perfect expression of New York City’s flare and in-your-face attitude, with a nod to classic tailoring that inspires Mr. Mort on a daily basis. The video and stills campaigns were based around feature editorial, lifestyle stills, interviews, a film, and outtakes, all conceived, shot, and edited solely by Chicken Dinner.

There was no fixed concept at the start of this project—and that was intentional. To create something that felt truly original for Blunt in collaboration with Mister Mort, we started by being in it. We walked the city, visited fabric shops, touched materials, tested ideas, and let the process guide the outcome. Inspiration came from vintage textiles, unexpected combinations, and the pace of New York itself. Nothing was precious. Everything was hands-on. Through constant testing, designing, and refining, the umbrella took shape—not as a product designed on paper, but as one built through trial, instinct, and iteration. That approach allowed us to create something that stood apart from what already existed, both visually and materially. This project reflects how Chicken Dinner approaches product design the same way we approach collaborations and brand work: by staying close to the process, trusting experimentation, and letting real-world decisions shape the final result. It’s how we build things that feel considered, functional, and unmistakably different.